20 October 2018

DInah Shore TV Show

In my long-standing Dinah Shore series, I've recently concentrated on her output for Columbia in the 1940s. But today I want to return to her early 1950s recordings for RCA Victor. This particular LP signifies that Dinah had crossed over from hit record maker to the sunny television presence that would become her persona for the next several decades.

Dinah on set in 1952
Dinah Shore TV Show was a 10-inch LP, presented here in its alternative double-EP format. It dates from 1954, by which time the singer had established herself as a welcome visitor in US households via a twice-weekly 15-minute program that had begun in 1952.

Chevrolet sponsored this show and its hour-long successor, and among Dinah's most famous bits was singing the "See the USA in your Chevrolet" song, concluding with a giant kiss to the audience. It was irresistible - you can see one of these ads via the YouTube clip below.
You also can watch a complete early show from this series via this link. The LP purports to be selections taken from these programs, and as far as I can tell, that is indeed the case. The songs are largely well-known specimens from the Great American Songbook, with the possible exception of the Billy Hill-Ted Fiorito-Daniel Richman tune "Alone at a Table for Two" from 1936. Curiously, no orchestra leader is identified on the labels, although Vic Schoen was the show's music director. Regardless, it's a most enjoyable record in good sound.

Chevrolet would continue to sponsor Shore's programs until 1961. (Note that she is leaning on an early Corvette in the cover photo above.) Her subsequent TV series would be sponsored by the American Dairy Association and S&H Green Stamps. My next Dinah post will be a promotional item from that latter show, at which time I will explain Green Stamps to any younger followers out there. My mother made me stick all those stamps into the books, and I think I still have glue residue on the roof of my mouth.

Coverage in Down Beat - click to enlarge

17 comments:

  1. Link (Apple lossless):

    https://mega.nz/#!3dMzhQ7b!UbakOqzAabozLDn-JfRo2jiTsKItC379pNDKxjKi-to

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  2. I can remember Dinah from a very young age beause she was my great grandparents' favorite singer, and they watched her every opportunity they had. I know because they were my Friday and Saturday night babysitters for many years when my parents went out to dances and to night clubs to dance. (My grandparents were Arthur Godfrey fans). And they watched Mitch Miller all the time. Dinah was a fabulous singer, and I remember in later years I watched her daily show "Dinah and Friends" afternoons after school with my grandmother. I'll reminisce as I enjoy this, Buster. many thanks!

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  3. Oooh, this looks good! Never seen it before. I try to buy the Dinah I see, it's all good stuff.

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  4. I (just barely) remember the 1 hour show from when I was a kid, Chevrolet song and all. "Da Songboid a da' Sout'" as Jimmy Durante called her was a fine singer. Thanks for this.

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  5. Wow. As usual a real gem! Fantantic. Thanks so much.

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  6. ... there is also a volume 2 ...
    https://www.discogs.com/Dinah-Shore-Dinah-Shore-TV-Show/release/11604321

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  7. All - Thanks for the comments. I remember Dinah well - although not the 15-minute shows from the early 50s.

    giampiero - As far as I know, there are only two Dinah 10-inch LPs on RCA - this one and the "Blues" LP, which also has appeared here. The Japanese reissue may have added tracks to this LP.

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  8. ... then they are surely added tracks.

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  9. ...but do you remember the merchandise you went home with after your redeemed the Green Stamps? My parents still have two card tables in pretty good shape.

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    1. Brian - My mother was more fond of Eagle Stamps, which could be redeemed at the local department store. I seem to remember going with her to the millinery department (remember those?) and looking at hats, then using fat books of stamps to pay for her choice. I would have preferred looking for records.

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  10. don't forget a&p's entry to the fray... plaid stamps. i think i still have a couple of books.

    mmmwahh!!

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    1. barba - But no A&Ps to take them to, eh?

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  11. boy, when a&p went out of business, that did a number on the old psyche. i guess we're all going to go out of business.

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  12. Thanks so much. Dinah was lovely. I remember her daytime show from the '70's, around the time she was dating Burt Reynolds. I love her Capitol stuff; she was underrated, I think.

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    1. jelawmo - I agree she is underrated these days. I can remember her 50s shows!

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