GM's 50th Anniversary Show, Plus Bonus GM Songs

As 1957 drew to a close, General Motors was looking forward to its 50th Anniversary. The previous year had not been its best. Despite offering cars that still are considered classics - particularly by volume leader Chevrolet - that marque had been dethroned in the 1957 sales race by Ford. GM was determined not to have that happen again.

And so for the traditional fall unveiling of the new models, GM went all out to ensure that its cars would be noticed in the market during its 50th year. They started by pumping up the size of their relatively svelte 1957 counterparts. The Chevy Bel Air, for example, gained nine inches in length on a stretched wheelbase, and acquired a bloated look accentuated by new double headlights up front. You could order the Chevy (or any other GM line) in a hideous "Anniversary Gold" that would guarantee they would see you coming down the road.

"Anniversary Gold"

Meanwhile the other GM models gained all manner of chrome gee-gaws on their similarly bulging exteriors - rockets on the Pontiac, glitzy quarter panels on the prestigious Cadillac, and multiple accent pieces on the Oldsmobile and Buick.

GM planned a two-hour television special to mark its 50th, and, unlike the products it had newly introduced, it took pains to make it as tasteful and distinguished as possible. The show had a long list of celebrities taking part, everyone from actor Ernest Borgnine to dancers Jacques d'Amboise and Bambi Lynn. There was comedy with Eddie Bracken and Alice Ghostley, drama with Don Ameche and Peg Lynch, and the obligatory moment of prestige with Helen Hayes intoning a poem written for the occasion by scriptwriter/lyricist Helen Deutsch.

New York Times ad, November 17, 1958

About half the program was given over to music, and much of that was captured on a commercial LP issued by RCA Victor, which is the first musical specimen presented in today's post. (Please see below for bonus items.)

The show began with a Sammy Fain number written for the occasion, "The Happiness Theme," befitting the special's theme, "The Pursuit of Happiness." 

The vocal numbers start with Pat Boone, who had made his name with bland covers of R&B hits and latterly had become a GM spokesperson. Based on his vocal style, I'd say Boone was a follower of Bing Crosby rather than Little Richard, and here he is assigned "Where Are You," a 1937 Jimmy McHugh-Harold Adamson piece that Frank Sinatra had revived a few months earlier for the title song of one of his best Capitol LPs. Boone is not at all a bad singer, some insecure intonation aside, and he does well here.

Steve Lawrence

Up-and-coming crooner Steve Lawrence had the next spot, at least on the LP, and works wonders with 1948's "Far Away Places," often heard on the variety shows of the time. It lent itself to exotic scenery.

Lawrence sticks around for a less-familiar novelty, "The Bullfrog Patrol," penned by none other than Jerome Kern with lyricist Anne Caldwell for the 1919 show, She's a Good Fellow. Joining in are musical comedy veteran Dan Dailey and newcomer Carol Burnett, who had recently become popular on television and in night spots.

Just as recherché was the next number, "The March of the Ill-Assorted Guards" from the 1956 Producer's Showcase television musical Jack and the Beanstalk. The March seems to have been assigned this outing because it was penned by scriptwriter Helen Deutsch in collaboration with Jay Livingston.

The proceedings turned strange for the following number. Not that the song "Mutual Admiration Society" was strange. It was at the time inescapable whenever two people who could carry a tune found themselves on the same stage. The song comes from 1955's Happy Hunting, the Ethel Merman starrer, where it was an attempt to replicate the success of the duet "You're Just in Love," featured in Merman's Call Me Madam of a few years earlier.

Claudia Crawford and Cyril Ritchard

No, the strangeness came from the setting, in which seven-year-old Claudia Crawford talks that old scene stealer, Cyril Ritchard, out of a suicide attempt. The melodrama ends with a traversal of "Mutual Admiration Society," and everyone goes home happy (as was the theme of the show).

Doretta Morrow

Doretta Morrow made the first of her three appearances with "Hi Lili, Hi Lo" (another Deutsch song). Morrow had an active career at the time, both on Broadway (Where's Charley?, The King and I and Kismet) and in Hollywood, (opposite Mario Lanza in Because You're Mine). Earlier in 1957 she had toured in Fanny.

1958 ad plugging RCA TVs and Dinah's Chevy show

No GM show would have been complete without an appearance or three by long-time Chevy mouthpiece Dinah Shore. She is exceptionally good in "They Say It's Wonderful," mostly keeping Dan Dailey on pitch. The always-welcome Howard Keel is characteristically sonorous in "Where or When," then Doretta Morrow returns for another Rodgers and Hart song, "My Romance."

These vocal items are punctuated on the LP by instrumentals from an orchestra led by Bernard Green - "It Might as Well Be Spring," "Out of Nowhere" and "Lover." On television, the latter two were backings for dance numbers from Jacques d'Amboise, Bambi Lynn and Chita Rivera. The orchestrations by Sidney Fine and Milton Weinstein are excellent.

Dan Dailey

Dinah has a solo spot with "These Foolish Things," an Eric Maschwitz-Jack Strachey piece from 1936, and includes the seldom-heard verse. Doretta Morrow and Howard Keel follow with a pleasing medley. The show's finale, "Taking a Chance on Love," was allotted to Dan and Dinah.

There are a quite a few excerpts from the show on YouTube, mainly provided by the son of producer Jess Oppenheimer. The program was broadcast in color, but the excerpts are from black-and-white kinescopes.

• Introductions
• Bullfrog Patrol
• Carol Burnett, Steve Lawrence, Dan Dailey, Chita Rivera
• Eddie Bracken and Alice Ghostley sketch
• Claudia Crawford and Cyril Ritchard
• Extended excerpt

The Anniversary Show was well received. The New York Times' Jack Gould was ecstatic, calling it "artistic television of a high order." Perhaps it was, but it was hardly diverse, neither in participants nor material. And while the LP is pleasant to hear, it leaves out any hint of the unconventional or experimental.

The Fisher Body version of GM's 50th Anniversary graphic

Bonus: I Want a Merry Little Lavender Rocket 88 (GM Songs)

You don't need me to tell you that music was changing at the time, and other musical traditions besides the pop song and musical comedy were becoming increasingly popular. Although GM did not acknowledge these in its program, the practitioners of various alternative musical genres had been extolling the merits of GM cars for many years.

Indeed, the most famous song about a GM product was written even before there was a General Motors. That was Gus Edwards' "In My Merry Oldsmobile," from 1905. It also was the first of many tunes to equate the automobile with freedom and even sex! As young Johnny Steele tells his Lucille, "You can go as far as you like with me / In my merry Oldsmobile."

The hit version of the song was by the prolific Billy Murray on Victor. Murray recorded it in 1905, 1906 and 1909, under the same catalogue number. The pressing in this set could be any of those.

A second version of "In My Merry Oldsmobile" dates from about 1918 and was produced specifically for Oldsmobile, with unidentified artists. Olds would go on to use the song for promotional purposes for many years.

Next we have a 1924 record from Bennie Krueger, his alto sax and orchestra. "Ray and His Little Chevrolet" drolly tells the tale of how the protagonist has no trouble attracting girls despite his undersized equipment. The vocalists are studio regulars Billy Jones and Ernest Hare.

Switching genres, we move to 1930's "Riding in a Chevrolet Six" with Oscar Ford, one of the Georgia string band musicians who also included Gid Tanner and Riley Puckett. (Puckett plays on this record.) Oscar tells us that "If you're single and you wanna get a wife / Just buy you a Chevrolet Six." He also advises that "You can outrun the revenuers night and day / If you travel in a Chevrolet Six."

Ben Webster, with Buck Clayton at right

The enduringly popular Cadillacs were the subjects of a few jazz songs, including Dizzy Gillespie's "Swing Low, Sweet Cadillac." But today we turn to alto saxophonist Benny Carter and tenor saxophonist Ben Webster for the latter's terrific instrumental "Cadillac Slim" from 1946. The record was issued under Carter's name, but the bulk of the solo space is given over to Webster, although Carter and trumpeter Buck Clayton also appear. Interestingly, Webster's solos are entirely in the swing idiom, but the theme is clearly influenced by the then-new bop music.

Sonny Boy Williamson

Now we move over to the blues realm for "Pontiac Blues" by Sonny Boy Williamson. This is the musician sometimes called Sonny Boy Williamson II, whose real name was Aleck or Alex (or Rice) Miller. Miller had rebranded himself in the early 40s to capitalize on the fame of another harmonica player. By the time of this 1951 record, Sonny Boy Williamson I had died, so Miller had the name to himself.

I don't mean to take anything away from Miller. "Pontiac Blues," an early issue on the Trumpet label, is a entertaining opus featuring Sonny Boy's powerful harmonica. He tells us, "I found out what my baby likes. / That's a whole lotta lovin' / And that straight-eight Pontiac."

Bea (soon to be LaVern) Baker

From that same year comes a wonderful 78 on OKeh, the first to be issued on the label's new incarnation as Columbia's R&B outfit. It also was the first record by Maurice King and the Wolverines. King was previously music director for the International Sweethearts Of Rhythm. Singer Bea Baker (later to become very well known as LaVern Baker) insists that "I Want a Lavender Cadillac," assuring us that if she gets what she wants, "I'll be good to you."

The final song is "Rocket 88," a big hit for Jackie Brenston and His Delta Cats on Chess. The band was actually Ike Turner and His Kings of Rhythm (Brenston being one of the royal family), but Jackie sang and got the credit. The story is that producer Sam Phillips changed the attribution when he shopped the master to Chess records.

Jackie Brenston emotes while Ike Turner stares

Whoever gets credit, it's a deservedly famous record. Jackie assures us that "Takin' my Rocket on a long, hot run / Ooh, goin' out, oozin' and cruisin' and havin' fun!" (Rocket 88 was an Oldsmobile model, by the way.)

"Rocket 88" is sometimes claimed to be the first rock 'n' roll record, a pointless discussion if ever there was one. What is true is that it has musical antecedents, among them boogie-woogie pianist Pete Johnson's "Rocket 88 Boogie" and jump blues artist Jimmy Liggins' "Cadillac Boogie." The Brenston record is an amalgamation of both styles, accentuated by Ike Turner's terrific band and the novelty of a fuzztone guitar playing the bass figure. The fuzztone was supposedly caused by the an accidental tear in the amplifier speaker, which sounds like an apocryphal tale. Whatever, it's most effective.

There have been many more songs about GM cars, but these are a few of the ones that preceded the GM 50th Anniversary Show, and present a more diverse range of styles. The 50th Anniversary Show album comes from my collection. The 78s are from the endless reaches of the Internet Archive. The sound on the LP was shrill, which I have amended. The 78s can be a bit crackly, but even the Billy Murray record is more than listenable.

In its heyday, GM had five marques - in ascending order of prestige, Chevrolet, Pontiac, Oldsmobile, Buick and Cadillac. Only Buick is unrepresented here; however, I have posted two different versions of the promotional song, "My Buick, My Love and I" on my singles blog, where I also detail a few other Buick songs.

If you are more inclined to the Ford lineup, this blog has a post devoted to a 1970 album by The Going Thing, a semi-folk-rock, Ford-sponsored group, and another to the dealer introduction show for the ill-fated Edsel, not one of Ford's better ideas. Nothing yet from Chrysler!

Buster's New Year Selection

While Christmas music is rife, there aren't all that many tunes celebrating the holiday that comes along one week later, New Year's Day. If I asked you to name a New Year's song, you would probably reply "Auld Lang Syne" and then draw a blank.

But over the years there have been quite a few records marking the New Year, which I discovered by nosing around Internet Archive. I found several different "Happy New Year" songs along with an "Unhappy New Year," and many takes on "Auld Lang Syne," including a polka, a bluegrass version and an "Auld Lang Syne Boogie." In all, I was able to build a 22-song compilation of 78s dating from 1907 to 1956. A few notes about each follow.

Cal Stewart

The oldest platter is Cal Stewart's "Uncle Josh's New Year Pledge," a comic monologue that seems strangely without comedy 113 years later. Stewart was a vaudeville star who made many records in his "Uncle Josh" guise. Although we may find him unfunny, the character was influential - you can find traces of him in Will Rogers and Charley Weaver, among others.

From 1915, we have the Victor Light Opera Company presenting "Gems from Chin Chin," an "orientalist fantasy" by Ivan Caryll and Anne Caldwell that was on Broadway at the time. Such "orientalist" productions were popular at the time. The best known is probably Chu Chin Chow, which came along a few years later. "Gems from Chin Chin" begins with a "Happy New Year" number.

Don Redman

We leap ahead a few decades to Don Redman and his swing arrangement of "Auld Lang Syne" recorded in 1938. The band vocal consists entirely of counting to 20 and then reversing course. Novelty vocals were a feature of Redman's repertoire.

From 1942, we have Bing Crosby's commercial recording of "Let's Start the New Year Right," a song that Irving Berlin wrote for the Crosby-Astaire film Holiday Inn. Crosby's vocal in the film is much livelier.

Dinah Shore recorded an deeply felt wartime version of "Auld Lang Syne" in 1944, with backing by the Sportsmen and an orchestra conducted by the short-lived Albert Sack. This is surely one of the best records in this collection.

At about the same time, the Warsaw Dance Orchestra produced a polka called "New Year" for the small Harmonia label, which specialized in ethnic recordings.

Fred Waring, his choral group and the Pennsylvanians did a stirring version of the Brown and Henderson song "Let Us All Sing Auld Lang Syne" in 1945.

We return to the polka realm with Bill Gale and His Globetrotters, who recorded their "Auld Lang Syne Polka" for Columbia in 1946. Gale, who I believe was from Chicago, was born Bill Gula and had made records in earlier years with his Bee Gee Tavern Band, including a cover version of the "Beer Barrel Polka," a major hit in 1939 for Will Glahé.

One of the lesser-known romantic crooners of the era was the talented John Laurenz, who recorded for Mercury, including "A Merry Christmas and a Happy New Year" in 1948. I also included this song in last year's Christmas compilation, noting at that time, "If there are any Bowery Boys fans out there, you may be interested to know that Laurenz dubbed Huntz Hall's vocals in the great Blues Busters, in which Satch becomes the world's most unlikely romantic crooner."

Also from 1948 we have "Happy New Year" from Jeffrey Clay, the Serenaders and Dana records honcho Gus Dana. This is a most peculiar children's record, with two youngsters saying goodbye to a depressed sounding "Mr. Old Year" and welcoming in the new. The boy character is played by a young boy, but the girl is a woman trying to sound like a child and mainly coming off as demented. After the baby New Year makes an appearance amidst some unconvincing sound effects, the record turns into a polka. The vocal is presumably by Jeffrey Clay.

Freddy Morgan, Sir Frederick Gas, Doodles Weaver, Spike Jones

Spike Jones and crew trot out their New Year's resolutions in "Happy New Year" from 1948, with contributions from the usual culprits - Sir Frederick Gas, Doodles Weaver, George Rock and Spike himself. Freddy Morgan and Eddie Brandt wrote this wildly politically incorrect nonsense.

Freddie Mitchell

Next comes the "Auld Lang Syne Boogie" from Freddie Mitchell, his honking saxophone and his orchestra. Freddie made this in 1949 for the Derby label, where he led the house band. I uploaded a Mitchell compilation about 10 years ago, and have newly remastered the sound for those who like this type of R&B.

The great vocal duo of Jackie Cain and Roy Kral chose "Auld Lang Syne" for one of their first solo records, which they made for Atlantic in 1949 as the "Roy Kral - Jackie Cain Sextet." This was at about the time that they departed from the Charlie Ventura band.

Also in 1949, the wonderful English singer Vera Lynn produced an emotional reading of "Auld Lang Syne" with the subtitle "The Good-night Waltz." The backing is by Robert Farnon's orchestra and the Mitchell Men.

Songwriters Carmen Lombardo and Johnny Marks came up with a number called "Happy New Year, Darling" in 1946. I haven't found a recording by the Lombardo clan, but veteran bandleader Ted Black did a smooth version in 1949 with a Dick Edwards vocal.

Composer-arranger Gordon Jenkins had a predilection for downbeat songs. You may be familiar with "Goodbye," which Benny Goodman used as his closing theme and which Frank Sinatra featured on his Only the Lonely LP. But Jenkins' "Happy New Year" is surely the most depressing of the group, here in a 1949 recording by the composer with Bob Senn as solo vocalist.

Eddie (Piano) Miller

More sprightly is the next number, a "New Year Medley" from Eddie (Piano) Miller, also from 1949. Miller was one of the first practitioners of the "old-timey" piano sound - a genre I generally avoid. These pianists with their corny effects, sleeve garters and bowler hats were inescapable in the 1950s.

More to my taste is "Haouli Maka Hiki Hou! (Happy New Year!)" from one of the most famous Hawaiian musicians, Genoa Keawe, here with her Polynesians. This record is on the 49th State Record Company label, and dates from 1950, nine years before Hawaii became the 50th state. The name was apparently invented in an excess of postwar optimism about statehood.

The Oklahoma Wranglers - Skeeter, Vic and Guy Willis
with Chuck Wright

The Oklahoma Wranglers were the first incarnation of the Willis Brothers, who later became known for truck-drivin' songs, notably "Give Me Forty Acres (To Turn This Rig Around)." The Wranglers (brothers Guy, Skeeter and Vic along with bassist Chuck Wright, who was billed as the “Silent Old Indian”) made a living backing Hank Williams and then Eddy Arnold while recording such fare as "Unhappy New Year" for RCA Victor in 1951.

Nicola Paone put out many ethnically-tinged records in the 1950s, mostly for his own label. His "New Year Song" was released by RCA Victor in 1952.

Billy Ward and His Dominoes were among the most popular R&B groups of the early 1950s, scoring with "Sixty Minute Man" among others. In 1953, Ward came up with "Ringing in a Brand New Year" for the King label. R&B expert Marv Goldberg isn't sure who sang lead, but says it was probably Billy. It certainly wasn't Jackie Wilson, who succeeded Clyde McPhatter as the group's lead vocalist around this time.

Bobby and Sonny Osborne, with Jimmy Martin

We close our collection with a superb bluegrass reading of "Auld Lang Syne" from Sonny Osborne with the Sunny Mountain Boys. The 18-year-old Sonny was already a veteran musician who had been recording for Gateway for several years. The fiddle solo here is probably the work of Sonny's brother Bobby. The siblings would later be billed as the Osborne Brothers, and would become famous for their incredible 1967 recording of "Rocky Top."

The sound on these is generally excellent - even the 113-year-old record sounds good. Best wishes for a happy and prosperous new year to all!

Dinah Sings for Green Stamps

I don't mean the headline to suggest that Dinah was paid in S&H Green Stamps. Rather, this was a promotional record for a 1962 television show sponsored by Green Stamps.

Before I go farther, I should explain that Green Stamps were a pioneering US customer loyalty program most popular from the 1930s through the 1960s. Merchants would give the sticky little items out with your purchase, you would paste them into books, and then you could redeem the books for merchandise.

Dinah Shore was the face of the company in the early 60s, just as she had been for Ford and then Chevrolet earlier. She appeared in ads, other promotional materials, and in television specials sponsored by the company.

This present record is the soundtrack of her October 14, 1962 hour-long program, minus the ads, and was issued in advance to promote both Green Stamps and her slate of NBC specials during the 1962-63 season. I am not sure about the audience for the record. I haven't found any advertising material that mentions it as a premium for consumers, so it may have been intended for S&H employees and business associates, for NBC affiliates, or both.

It's quite a good record. Shore does the show without guests, solely with the help of the Even Half-Dozen vocal group and Frank De Vol's orchestra. The lively program includes several imaginative medleys concocted by her long-time accompanist, Ticker Freeman, which possibly were drawn from her night club repertoire, Dinah's singing is excellent, but at times she seems uncharacteristically ill at ease during the spoken repartee.

The sound can best be described as adequate. The show would very likely have been videotaped on Ampex's relatively new Quad format, then the sound laid off onto audio tape. The resulting sonics are good on Shore's voice, but otherwise can be distant. Announcer Harry Von Zell sounds like he is at the other end of a tunnel.

As a bonus, I've added an S&H radio ad featuring Dinah telling listeners that it's time to get ready for Christmas, while plugging her TV specials. The download includes several other print ads from the period.

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DInah Shore TV Show

In my long-standing Dinah Shore series, I've recently concentrated on her output for Columbia in the 1940s. But today I want to return to her early 1950s recordings for RCA Victor. This particular LP signifies that Dinah had crossed over from hit record maker to the sunny television presence that would become her persona for the next several decades.

Dinah on set in 1952

Dinah Shore TV Show was a 10-inch LP, presented here in its alternative double-EP format. It dates from 1954, by which time the singer had established herself as a welcome visitor in US households via a twice-weekly 15-minute program that had begun in 1952.

Chevrolet sponsored this show and its hour-long successor, and among Dinah's most famous bits was singing the "See the USA in your Chevrolet" song, concluding with a giant kiss to the audience. It was irresistible - you can see one of these ads via the YouTube clip below.
You also can watch a complete early show from this series via this link. The LP purports to be selections taken from these programs, and as far as I can tell, that is indeed the case. The songs are largely well-known specimens from the Great American Songbook, with the possible exception of the Billy Hill-Ted Fiorito-Daniel Richman tune "Alone at a Table for Two" from 1936. Curiously, no orchestra leader is identified on the labels, although Vic Schoen was the show's music director. Regardless, it's a most enjoyable record in good sound.

Chevrolet would continue to sponsor Shore's programs until 1961. (Note that she is leaning on an early Corvette in the cover photo above.) Her subsequent TV series would be sponsored by the American Dairy Association and S&H Green Stamps. My next Dinah post will be a promotional item from that latter show, at which time I will explain Green Stamps to any younger followers out there. My mother made me stick all those stamps into the books, and I think I still have glue residue on the roof of my mouth.

Coverage in Down Beat - click to enlarge

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Even More Dinah Shore on Columbia

I have much enjoyed presenting two previous compilations of Dinah Shore's 1946-50 recordings for Columbia (here and here) - hope you have, too. So here is another, comprising two additional Harmony LPs from the 1950s - Love Songs and Lavender Blue.

The selection of 20 songs gives a good sense of both the repertoire for a pop singer in the post war years and the lavish arrangements that were afforded them, as led by such conductors as Nathan Van Cleave, Harry Zimmerman, Sonny Burke Morris Stoloff and Larry Russell - movie and show tunes and other items from the best composers.

Shore was among the most popular singers during this era, so she did get to record many good songs as they came out. The title song of Lavender Blue, from Disney's So Dear to My Heart, was a particularly big hit. Apparently no one minded the repeated "dilly, dilly" refrain, which not even Dinah can make charming.

This 1945 ad suggests that the secret to
Dinah's abundant charm was her hosiery

Among the songs here are "I'll Always Love You" and "You'll Always Be the One I Love." Given that she also did a tune called "I'll Always Be in Love with You" for Columbia, Dinah thoroughly covered the topic of eternal love during this period.

I should note that the selections here contain a few repeated items from a previous post. The sound is good throughout.

More Dinah Shore on Columbia

I enjoyed my last Dinah Shore post so much that I pulled a few of her Harmony LPs out of storage and transferred them for you today.

1948 ad

Once again, we have 20 songs that Dinah recorded for Columbia from 1946-50, primarily issued on singles during that time. Note that there are a few duplicates from the previous post - in each case the 78 transfer has superior sound.

Not that the sound here is bad - it's just that in making the transfers, the Columbia engineers probably first dubbed the originals onto tape, and then mastered the LP. Interposing this step does take away some of the immediacy of the first generation. The technicians also typically added some reverb to the remastering in an attempt to make the result more spacious. This is noticeable on the "Buttons and Bows" LP, but not too distracting, I hope.

The title song of said LP was one of the big hits of 1948, when Shore was at her peak as a recording artist. As with the first collection, the repertoire consists of pop songs of the day and show tunes. This also is true with the other album, "Sings Cole Porter and Richard Rodgers," where she takes on the big numbers from such shows as South Pacific and Kiss Me, Kate along with other familiar melodies from the two composers.

Throughout the collection, Dinah is winningly warm and personable, although she doesn't quite convey the type of emotion required for such fare as "The Gentleman Is a Dope."

All that said, this is a most agreeable collection in good sound.

Dinah Shore on Columbia

Dinah Shore has often graced this blog, but I have never devoted a post solely to her single output for the Columbia label from 1946-50. This post starts with an early 10-inch LP descriptively titled Dinah Shore Sings, and continues with 14 other sides transferred from 78s in my collection.

1946 magazine cover

Shore was among the favorite female vocalists of the era, and this set shows why – while technically she is not the most accomplished of singers, she was among the warmest, sharing honors with Perry Como among the males.

The collection provides a good survey of her recorded repertoire of the time, especially current show tunes from hits such as Kiss Me, Kate (she is too sincere for “Always True to You in My Fashion” but just right for “So in Love”) and songs from films such as The Time, the Place and the Girl (the excellent “A Rainy Night in Rio” and “Through a Thousand Dreams” from Dietz and Schwartz) and The Perils of Pauline (“Poppa, Don’t Preach to Me” from Frank Loesser).

Columbia also liked to pair her with other singers. This blog has previously featured her duo LP with Buddy Clark, and she also recorded with Doris Day and Jack Smith. Perhaps inspired by Capitol’s success with Margaret Whiting and Jimmy Wakely, the label sent her to the studios with a parade of country artists, including Gene Autry and George Morgan. This collection includes two sides with the relatively obscure Dusty Walker, who was on radio and television in Southern California and on the Columbia artist rolls for a few years. It also has her sole outing backed by Western swing artist Spade Cooley, a good if predictable song called “Heartaches, Sadness and Tears,” but Dinah just can’t evoke the desolate quality it needs.

Columbia favored Shore with a pre-LP album called Torch Songs in 1947, with the type of commercial blues songs she featured early in her career, when she was on radio’s "Chamber Music Society of Lower Basin Street.” I only have one of the two 78s in the set (a coupling of “St. Louis Blues” and “Tess’s Torch Song”), but have included it in the download along with scans of the album artwork, including the delightful inside spread shown below (click to enlarge).

The sound on all these items is quite good.

A Promo Christmas

The commercialization of Christmas is not new; and certainly not a novelty in the record business. I have heard promotional holiday records that date back into the 1920s, and I would be surprised if there aren't older items out there.

Today we will sample several types of promotional disks, and even one that could be considered an anti-promotion.

The first type of promotion is a record intended to benefit a charity. This collection has three examples of the genre, all of them official "Christmas Seal songs" of their respective seasons. Christmas Seals were originally a tuberculosis charity, later broadened to include all lung diseases. I haven't been able to discover the first official "Christmas Seal song" in the U.S., but I know the tradition dates back to at least "Happy Christmas, Little Friend," which was written by Rodgers and Hammerstein at the behest of Life Magazine in 1952, and then was chosen as the Christmas Seal song the next year, in the Rosemary Clooney recording.

The Christmas Seal song for 1954 was "The Spirit of Christmas," a fine Matt Dennis-Tom Adair tune that Kitty Kallen recorded, with a Jack Pleis backing.

For the official 1956 song, Rosemary Clooney returned with her young sister Gail and "He'll Be Comin' Down the Chimney," with music lifted from "She'll Be Comin' Round the Mountain" and its antecedents. (I wonder if the listed "composers" donated their publishing royalties?)

Finally, the 1965 Christmas Seal song was Robert Goulet's "This Christmas I Spend with You," the title tune from his 1963 Christmas LP. This transfer is from the promotional 45, which includes opening and closing messages from Goulet as well as his rendition of "White Christmas."

Dinah Shore was renowned for her vocal skill, warmth and charm, which made her an ideal commercial spokesperson, and she was employed both by her record company and her television sponsor for promotional purposes during the holiday season.

1957 Billboard ad with Dinah Shore

In 1957, Dinah was the face of RCA Victor's extensive Christmas releases, appearing on point-of-sale materials and in trade ads. Oddly, Dinah herself did not merit a Christmas LP release, only an EP titled "You Meet the Nicest People at Christmas." No arranger is listed, although it may have been Harry Zimmerman, who was working with Shore both at RCA and on her TV show.

1961 Chevy promo

In 1961, her sponsor, Chevrolet, called upon her for another EP, which I believe was a giveaway at dealerships. By that time, Dinah had moved on to Capitol, but had not moved on from "You Meet the Nicest People," which appears here in a different, peppier version. This EP, with backing by Jack Marshall, is just as good as the RCA effort.

Another type of promotional item is a demo record. Today's collection includes what I believe was a demo sent by the publishers Patore Music to record companies on behalf of its composer, Henry Tobias and two of his Christmas ditties, "Take Off Those Whiskers Daddy" and "The Holiday Hop." The artist is Bernie Knee, a talented vocalist who was one of the best known demo singers. His backing is by Irving Fields, whose popular 1959 LP, "Bagels and Bongos," can still be found in many thrift shops.

Based on copyright records, I believe the Tobias-Knee-Fields 45 is from 1966. Several years later, Knee and Tobias combined to record the Richard Nixon tribute, "Hang In There, Mr. President," during the waning days of Nixon's term, replacing Irving Fields with Frankie Yankovic. (Sadly, only a snippet of this gem is available online.)

We conclude with an anti-promotional record of sorts, Stan Freberg's "Green Chri$tma$" from 1958, which is the satirist's complaint against Madison Avenue's appropriation of Christmas for its own purposes. It's a funny bit if you remember the ads he skewers. It's also a little ironic because Freberg was making some green himself from this Christmas record.

Wikipedia, perhaps reflecting Freberg's own views, would have you believe that Capitol did not want to release the record and did so with "no promotion or publicity," which isn't true. The company issued it with a picture sleeve containing Freberg's essay of self-praise on the back. My own copy of the 45 is a white-label Capitol promo. The record itself was a moderate hit and appeared on Billboard's charts.