Stevens was a fine artist, but she also had a great manager. She appears in all types of ads, especially in the 1940s - for two different brands of cigarettes, for hand cream, for an airline, and even for a motor oil. She was a Columbia Records contractee during that time, and Columbia gave her a strong promotional push through full-page color ads in the popular magazines. Columbia at that time was running major ad campaigns for classical records in such periodicals as Life. (An example of one of these ads is at the bottom of this post.)
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| Billboard ad from 1950 |
Fortunately, the artistic results were much brighter than the advertising. The first fruits of the RCA contract were contained in this 1950 LP of "Victor Herbert favorites". Stevens was in prime voice, sounding secure throughout her range and fully involved in these choice operetta items from the 1890s and early years of the 20th century.
Frank Black, long-time music director for NBC radio, conducts the anonymous orchestra. The sound is quite good.
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| Detail from a 1940s Columbia Records ad |











