21 February 2012

Vittorio Giannini's IBM Symphony

Sorry about the lack of posts lately - it's been a combination of work, preparing to move and sheer lethargy. Fortunately I have friends who have come to the rescue with interesting items to present.

This 78 set comes to us courtesy of my great pal Ernie (of the Ernie Not Bert blog). Ernie collects all kinds of music, although he only presents Christmas music on his own site. The set presents what must be one of the few symphonies ever written in honor of a capitalist organization - there are far more communist hymns of praise to collective farms and the like. It is an "IBM Symphony," commissioned by that company from the talented if hopelessly unfashionable neo-Romantic composer Vittorio Giannini in 1937.

The occasion was the opening of the IBM Building in New York. The composer conducted the Columbia Broadcasting System's orchestra, and this set is a memento. It opens with a spoken introduction that oddly starts in the middle of a thought - apparently it is an excerpt of an address at the opening ceremony, or such is my supposition.

The symphony, which is fairly brief, makes use of an IBM song called "Ever Onward," and as notes for the symphony suggest, this is intended to identify "the spirit of IBM with the world movement for international understanding" - or "World Peace Through World Trade," as it says on the record label.

Hailing IBM in 1939: Vittorio Giannini, critic Olin Downes,
Eugene Ormandy, Thomas Watson

Giannini was a favorite composer at IBM. He next appears in 1939 with a song called "Hail to the IBM" (not clear why "the" is needed here), which was presented at IBM Day at the New York World's Fair, grandly presented by the Philadelphia Orchestra under Eugene Ormandy.

The download includes excerpts from both "Ever Onward" and "Hail to the IBM," both from the IBM website archive. The excerpt of the latter hymn ends before it gets to this embarrassing panegyric about IBM founder Thomas Watson:

Our voices swell in admiration;
Of T. J. Watson proudly sing;
He'll ever be our inspiration,
To him our voices loudly ring;
The I.B.M. will sing the praises,
Of him who brought us world acclaim,
As the volume of our chorus raises,
Hail to his honored name.

You can learn more about Giannini here. Thanks again to Ernie for this fine transfer of a fascinating footnote to both musical and business history.

13 comments:

Buster said...

Links:

mp3

http://www.mediafire.com/?wl0yb3tzjaft5cw

FLAC

http://www.mediafire.com/?kvc3gdqfk5188lq

Let your voice swell in admiration of Buster and his honored name by leaving a comment below.

coppinsuk said...

Interesting and different.

thanking you.

Cheers,

Douglas (UK)

Addison said...

I used to have a copy of the 1950's vintage IBM Song Book, courtesy of a friend of the family. If I come across it again, I will share it with you in recognition of the IBM Symphony post.

Buster said...

Addison - Thanks! They certainly did like to sing at IBM.

Anonymous said...

,,and at the Singer machines, he,he

Ernie said...

I wonder who I could hire to write a symphony about me?

Carlyle Madison said...

Buster, this is a fascinating counterpoint to "The Internationale".

"World Peace Through World Trade" in 1937? Boy, THAT sure worked out well.

Thanks for another great post.

Buster said...

Yes, agree that world peace wasn't to be had at that time. World trade is actually much more of a reality today. We'll see if it insulates us from another world war.

Eric said...

Thank you for the music.

Anonymous said...

Most excellent! I had no idea that Giannini wrote such a commission. The second movement is simply lush.

Buster said...

I agree that the second movement is the main attraction here, but it's an enjoyable piece. Can you imagine anyone programming this work these days?

Dirk Bill said...

I used to work for Giannini's print music publisher. I don't recall seeing this in the catalog. I wonder why?

Dirk Bill said...

Oh, and I'm pretty sure it was my fault that his name was misspelled Vittoria on the back cover of a promo one year. It must have been the music.